The setting of the advertisement is in a modern
family home at the family dinner table. The lighting is bright and it seems
like a warm comfortable setting with a friendly caring atmosphere. The bright
colors in the ad are being used to show happiness amongst the family. There is
a family of five being shown in the ad. A father, mother, two boys, and a young
girl are shown. The parents are about mid too late 30s. The oldest son about 12
years of age, the second son about seven years, and lastly the daughter looking
about five years of age. The youngest daughter is wearing a fairy type costume
with a wand and the rest of the family members are dressed I casual everyday
clothing. Everyone in the photo is smiling and seems generally a happy loving
family. The advertisement shows that they are happy to be having dinner
together as a family. It seems as if it was their favorite time of the day to
be having dinner together at the family dinner table. The ad seems very
uplifting with happy bright colors being used to show happiness and joy amongst
the family members. I noticed that neither of the parents is on their cellular
devices or any other type of electronic device while dinner is going on with
their children. The children are not arguing with one another. On the other
hand, laughing and smiles are being shown shared between the family members.
Every person involved in the ad looks as if they fully enjoyed their day and
would like to share their individual stories with one another.
The
company whom is providing the advertisement is Stouffers. This company makes
quick and easy dinner options for families who would rather like to spend more
time at the dinner table together rather than spending so much time preparing
dinner. The company may want to show how their product can bring a family
together around the dinner table unlike other competitors. Other families would
be happy like this following family appears to be. The audience could be anyone
trying to purchase this product, trying to bring the family together, or maybe
just trying something new. I believe the aid is affective because it’s showing
a happy family enjoying one another’s company over dinner and the happiness
being shown across the table amongst everyone in the ad. The advertisement
reflects an influential affect to any audience viewing the ad.
“Every family dinner is a great
story waiting to happen.” Family dinner is time to share stories about how
everyone’s day was and what was not so great about it to solve and talk about
it as a family. Meaning conversations seemed to be shared best around a family
dinner table. The message seems to be as a family, dinner time is one of the
most important times of the day. That is your personal one on one time with
each other as a family. It’s when you share the topics and stories of your day
with one another and express how each member of the family may be
thinking/feeling. The ad appeals to the logical mind, the emotions, and the
values of the target audience by showing that this could be your family. It may
make you want to feel the happiness that is portrayed on their faces. Now ask
yourself, is this how dinner time is in your family?
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